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If
you're thinking of selling your home, you need a marketing plan. Just
like any other product people buy or sell, a home's value must be communicated
to the proper audience to ensure the seller gets the best possible price.
Marketing
your home means more than putting up a lawn sign and sticking an ad in
your local newspaper. You need to have a complete marketing plan that
takes into account your home's unique qualities, your objectives and details
the specific resources available to you.
Your
planning should begin as soon as you choose a Realtor, and often even
before that. Part of your marketing plan will involve pricing your property,
deciding when to list it and what features need to be cleaned or repaired.
At this stage it is essential that you are completely honest with your
Realtor about the condition of your home, your financial needs and any
time constraints.
Once
you have the basic information established, you need to get to the "guts"
of the marketing plan, or determine how best to let people know that your
home is for sale and get them excited about it. You need to keep in mind
when you are planning that there are two key target audiences: home buyers
and other real estate agents. You will need different marketing vehicles
and slightly different information to effectively reach each audience.
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There
are a myriad marketing products and activities that can be utilized to
help sell your home and your Realtor with the Multiple Listing Service
(MLS), whose Web site www.mls.ca attracts more than 600,000 unique visitors a month, newspaper advertising,
brochures, open houses, neighbourhood mailings, etc. In addition to standard
tools, we have access to the industry's leading marketing tools and resources,
including:
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www.royallepage.ca:
Your home will be featured on Royal LePage's Web site which
receives an average of more than 450,000 unique user sessions each month;
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Referral
Network: Your property's information will be available to
nearly 11,000 Royal LePage Realtors coast-to-coast and 700
of the top real estate companies in the world through an exclusive
affiliation;
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Customized
Just Listed Cards, distributed to potential buyers with details
of your home on it;
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We
can help you determine which tools will be most beneficial in
your particular situation and market. Whatever the plan you decide
on, make certain that you are an active part of it. Reviewing
the plan's success on a regular basis should be a built-in part
of any successful marketing plan. This article just gives a sampling
of the many ways there are to market your home, to ensure the
best price possible. To get more information on how we can help
you put one together, why not give us a call today!
Source: www.royallepage.ca and The Ontario Real Estate Association
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This information is believed to be accurate, but is not warranted. |
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