Marketing Your Home

If you’re thinking of selling your home, you need a marketing plan. Just like any other product that people buy or sell, a home’s value must be communicated to the proper audience to ensure the seller gets the best possible price.

Marketing your home means more than putting up a lawn sign and placing an ad in your local newspaper. You need to have a complete marketing plan that takes into account your home’s unique qualities, your objectives and details the specific resources available to you.

Your planning should begin as soon as you choose a Realtor, and often even before that. Part of your marketing plan will involve pricing your property, deciding when to list it and what features need to be cleaned or repaired. At this stage, it is essential that you be completely honest with your Realtor about the condition of your home, your financial needs and any time constraints.

Once you have the basic information established, you need to get to the “guts” of the marketing plan, or determine how best to let people know that your home is for sale and get them excited about it. When you are thinking about your marketing plan, you need to keep in mind that there are two key target audiences: home-buyers and other real estate agents. You will need different marketing vehicles and slightly different information to effectively reach each audience.

There are myriad marketing products and activities that can be utilized to help sell your home. And your Realtor will list your home on the Multiple Listing Service (MLS), whose website — — attracts more than 600,000 unique visitors a month. You and your Realtor can also use newspaper advertising, brochures, open houses, neighbourhood mailings, etc. to market your home. In addition to standard tools, we have access to the industry’s leading marketing tools and resources, including:

• Your home will be featured on Royal LePage’s website, which receives an average of more than 450,000 unique user sessions each month;

• Referral Network: With nearly 14,000 agents and REALTORS®, Royal LePage has an unparalleled network of real estate offices across the country. Not only do we have the best access to the homes (and home-buyers) in the Canadian market, our Canadian partnership with Leading Real Estate Companies of the World® (the world’s largest referral system with more than 127,000 associates worldwide) gives your property exposure to buyers from around the globe;

• Customized “Just Listed” Cards, distributed to potential buyers with details of your home on it;

• And, of course, your home will be featured on our website,!

We can help you determine which tools will be the most beneficial in your particular situation and market. Whatever the plan you decide on, make certain that you are an active part of it. Reviewing the plan’s success on a regular basis should be a built-in part of any successful marketing plan. This article just gives a sampling of the many ways there are to market your home, to ensure the best price possible. To get more information on how we can help you put one together, why not give us a call today!

Source: and The Ontario Real Estate Association